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Ermanno Attardo
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Cost Optimization can save or destroy a company

  • January 1, 2023January 10, 2023

Reducing cost is an addicting drug for its immediate dollar feedback to your pockets. You taste it once and start wanting to reduce more and more. You’ll lose features, performance, and customers, but rationalize it’s worth a certain tradeoff. Sometimes, it is a good idea. But when the spiral becomes the main focus, you are in a DANGER zone. I saw this happen 3 times, in a startup, in a medium business, and in a Fortune500. I share a story from my own experience to explain the danger and opportunity of reducing costs.

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The most important decisions and leadership

  • May 6, 2022June 24, 2022

Everyday we make important decisions. In hindsight, everyone knows the right choice, but how can we do that ahead of time? My intent is to explain priceless mistakes that destroy companies and people, and provide decisional guidance from my experience. False confidence is worse than ignorance.

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